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<h3>Name</h3>
<p>When deciding on the name our founders researched various native Rajasthani names. After days of
brainstorming and research, a prevalent ‘Marwari’ word, Aachho which means ‘too good’ struck the
chord. The name truly symbolises our motto ‘Feel Good With Us,’ and its uniqueness has helped us
create higher recall value amongst our customers. </p>
<h3>Colour</h3>
<p>The primary brand colour, Pink is inspired by the Terracotta colour of Jaipur’s walled city, also
regarded as the Pink City. The other primary hue of golden is a homage to the royal history of Marwars
in the state. </p>
<h3>Symbol</h3>
<p>The traditional Mandana rangoli designs made from chalk pastels are commonly seen as wall and floor
art on most mud houses across the rural parts of Rajasthan. Geometric pattern mandanas became the
perfect muse for our logo symbol, allowing us to create a distinctive identity for the brand.</p>
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